
From Andrew Holbrook,
Operations and Archives Librarian
When Edgewood College officially becomes Edgewood University on July 1st, more is changing than just a name.
Some of these changes are already well underway and, in fact, started decades ago. For example, the term “university” will more accurately reflect the ongoing growth of our graduate programs as well as our increasingly international student body.
Other changes will be brand new — and will touch every aspect of the school’s brand, visual as well as verbal. The official school seal will be updated as will our logo, color palette, and fonts. The new identity will appear everywhere from stickers to street signs, from pencils to pennants, from sweatshirts to stationery.

This summer won’t be the first time we have changed our name. In fact, Edgewood University will be at least the fifth different identity in the first century of our campus. And we’re not alone. Between 1992 and 2001, nearly 800 higher ed institutions changed their names — almost one-fifth of all colleges and universities in the country. From 2001 to 2016, almost 25% of four-year “colleges” became “universities.”
Part 1 of our “What’s in a Name?” exhibit explores reasons why educational institutions change their names, looks back at Edgewood College’s own history with name changes, and bids a fond farewell to soon-to-be-vintage souvenirs and swag.
Part 2 (coming late summer) will offer a first look at new Edgewood University merch and delve deeper into the complex, months-long process that made the redesign possible.
July 31, 2025: What's in a name, part 2 has been published.
From Andrew Holbrook,
Operations and Archives Librarian
A former flag came down. A fresh flag went up. Eddy the Eagle put on a brand-new shirt. And, just like that, Edgewood College officially became Edgewood University.
Except that the name change took a lot more to make it happen and represented a bigger, deeper step for the institution. Part 1 of our exhibit explored the farther-reaching reasons behind the change, explaining how “university” more accurately reflects the growth of our graduate programs and our increasingly international student body.
In part 2 — currently on view on the first floor of the Oscar Rennebohm Library — we get a first glimpse of the latest Edgewood University gear and take a closer look into the complex, months-long process that made the redesign possible.
The changeover was marked at a flag-raising ceremony on the morning of July 1st attended by members of the Sinsinawa Dominican Sisters (our founding order) as well as members of the community and local news media. Along the wall of the library are the flags from that commemoration — both the last Edgewood College flag to fly above campus and the first to say Edgewood University. The flags are a gift from the President’s Office and will reside permanently in the University Archives.
The display also features a side-by-side selection of Edgewood College and Edgewood University merchandise from the Campus Store. In addition to showing off the splashy side of the name change, these items give a hint into the numerous subtle tweaks and refinements required in a major rebranding. For example, Edgewood University’s official color is now Pantone 200, a crimson red also used by the University of Wisconsin, the University of Arizona, and Wesleyan University. The updated hue is just one number away from the old color, Pantone 201, which was more of a cardinal red. When you visit our case, you can see the difference everywhere from baseball caps to sweat shirts. And don’t miss Eddy the Eagle spreading his wings in a bright new top.