Edgewood University flag hanging on a wall next to a display of other artifacts

From Andrew Holbrook,
Operations and Archives Librarian

A former flag came down. A fresh flag went up. Eddy the Eagle put on a brand-new shirt. And, just like that, Edgewood College officially became Edgewood University.

Except that the name change took a lot more to make it happen and represented a bigger, deeper step for the institution. Part 1 of our exhibit explored the farther-reaching reasons behind the change, explaining how “university” more accurately reflects the growth of our graduate programs and our increasingly international student body.

In part 2 — currently on view on the first floor of the Oscar Rennebohm Library — we get a first glimpse of the latest Edgewood University gear and take a closer look into the complex, months-long process that made the redesign possible.

A display case with Edgewood College & University apparel and stuffed animal eagles.

The changeover was marked at a flag-raising ceremony on the morning of July 1st attended by members of the Sinsinawa Dominican Sisters (our founding order) as well as members of the community and local news media. Along the wall of the library are the flags from that commemoration — both the last Edgewood College flag to fly above campus and the first to say Edgewood University. The flags are a gift from the President’s Office and will reside permanently in the University Archives.

The display also features a side-by-side selection of Edgewood College and Edgewood University merchandise from the Campus Store. In addition to showing off the splashy side of the name change, these items give a hint into the numerous subtle tweaks and refinements required in a major rebranding. For example, Edgewood University’s official color is now Pantone 200, a crimson red also used by the University of Wisconsin, the University of Arizona, and Wesleyan University. The updated hue is just one number away from the old color, Pantone 201, which was more of a cardinal red. When you visit our case, you can see the difference everywhere from baseball caps to sweat shirts. And don’t miss Eddy the Eagle spreading his wings in a bright new top.