New Business Books

May 12, 2006

Below are some new business books, added to our collection this semester.

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Al-Jazeera : the inside story of the Arab news channel that is challenging the West by Hugh Miles. Call # HE8700.9.Q22 M55 2005

Bait and switch : the (futile) pursuit of the American dream by Barbara Ehrenreich. Call # HD5708.55.U6 E47 2005

Business ethics and the natural environment by Lisa H. Newton. Call # HD30.255 .N49 2005

Business for beginners : from research and business plans to money, marketing and the law by Frances McGuckin. Call # HD62.5 .M387 2005

Cashing in with content : how innovative marketers use digital information to turn browsers into buyers by David Meerman Scott. Call # HF5548.32 .S295 2005

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Conspiracy of fools : a true story by Kurt Eichenwald. Call # HD9502.U54 E5736 2005

The design of things to come : how ordinary people create extraordinary products by Craig M. Vogel, Jonathan Cagan, Peter Boatwright. Call # HF5415.153 .V63 2005

Financial lexicon : a compendium of financial definitions, acronyms, and colloquialisms by Erik Banks. Call # HG151 .B2697 2005

First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon by Darren Rovell. Call # HD9348.U54 G38 2006

In their time : the greatest business leaders of the twentieth century by Anthony J. Mayo, Nitin Nohria. Call # HD38.25.U6 M34 2005

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Latino culture : a dynamic force in the changing American workplace by Nilda Chong and Francia Baez. Call # HD8081.H7 C46 2005

Managing for the long run : lessons in competitive advantage from great family businesses by Danny Miller, Isabelle Le Breton-Miller. Call # HD62.25 .M54 2005

Market women : black women entrepreneurs--past, present, and future by Cheryl A. Smith ; Foreword by Laurent Parks Daloz. Call # HD6054.4.U6 S65 2005

The rise of the rogue executive : how good companies go bad and how to stop the destruction by Leonard R. Sayles, Cynthia J. Smith,HF5387.5.U6 S29 2006

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The search : how Google and its rivals rewrote the rules of business and transformed our culture by John Battelle. Call # HD9696.8.U64 G663 2005

Shop 'til you drop : consumer behavior and American culture by Arthur Asa Berger. Call # HF5415.33.U6 B47 2005

Straight talk about gays in the workplace : creating an inclusive, productive environment for everyone in your organization by Liz Winfeld. Call # HD6285 .W56 2005

The Wal-Mart effect : how the world's most powerful company really works, and how it's transforming the American economy by Charles Fishman. Call # HF5429.215.U6 F57 2006

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