New Business Books

November 14, 2006

Here are some noteworthy business books, recently added to our collection.

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Pull: networking and success since Benjamin Franklin by Pamela Walker Laird
Laird provides a comprehensive perspective and rich historical insight into the importance of social dynamics in achieving career success. She retells the success stories of famous Americans to make the point that none were simply "self-made men." Rather, she convincingly asserts that an individual's success depends on individual attributes, coupled with social capital or "pull." The book demonstrates how "pull" (i.e., creating synthetic social capital) can be used, in combination with individual attributes, to enhance the success of women, ethnic minorities, and others impacted by discrimination. Choice, June 2006

100 bullshit jobs: and how to get them by Stanley Bing
Bestselling author Bing has taken a wickedly satiric approach and ranked the BS quotient in jobs both common and obscure that require little effort but pay well. From aromatherapist to motivational speaker to velvet rope nazi to critic, he dissects the skills necessary to excel in these jobs, as well as the upside, the downside and the "dark side." Publishers Weekly, May 2006

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Cheap: the real cost of the global trend for bargains, discounts & customer choice by David Bosshart
The goal of this hard-hitting book is to make readers think deeply about their shopping habits. According to Bosshart, who heads a consumer trends think tank, the world is converging on a quest to obtain low-priced goods. So what is wrong with looking for bargains? Bosshart points out that this single-minded attempt to find the lowest-cost goods impacts society in a variety of negative ways. The author makes his points tellingly, often with a wry humor, using vivid examples of the impact of leading companies. Choice, July 2006

American generations: who they are and how they live by Susan Mitchell
This reference book compares and contrasts the five living age groups: Millennials, born 1977-94; Generation X, born 1965-76; Baby Boom, born 1946-64; Swing, born 1933-1945; and World War II generation, born before 1933. The book opens with an in-depth overview of the demographics of the generations, followed by ten chapters covering attitudes and behavior, education, health, housing, income, labor force, living arrangements, population, spending, and wealth.

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Financial intelligence: a manager's guide to knowing what the numbers really mean by Karen Berman and Joe Knight
The authors demystify the often-arcane data in financial statements in this well-written and readable volume, which covers the theory and practice of contemporary financial statement analysis and interpretation. Excellent real-world scenarios and simple illustrations enhance the chapters. Choice, June 2006

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